Even better I don’t have to pay per click or worry about budgets. Reading between the lines all these guys are doing is running a google adwords (sponsored links) for my keywords which I could do myself. Yes they get you to the top of google within 48 hours but only via pay per click.

Although useful pay per click can be expensive if you do not know what you are doing. It can also be ineffective unless you have created effective landing pages. I’m  not sure if this comes with this service.

The best way to get into google listings is to create a content rich website and then read some of the seo tips provided on this site. It’s not magic and it’s not rocket science.

Another company approached me, in fact two, with the following idea. They could get me listed in the normal (organic results) and on the first page of google in no time. I just paid X amount a year, and they did the rest. On closer inspection what they were selling was a listing on their own directory site, which at the time did rank for some keywords in google.

However this form of advertising is somewhat flawed. As you’re creating a longer “click path” for the user. That is they search for life coaching dublin. They click through to the link on the companies directory site and then if they want further information they have to click thru onto your site. So you see they are not actually getting your website into the search engines, only a link to your website. This in my eyes is quite ineffective. It’s better to hire someone to do proper research and SEO work on your site rather than do any of the above scenarios.

Having said that it may help to increase your brand awareness