October 12, 2009
What type of emails should you send out?
This is a question I get a lot and many people do the wrong thing. Here’s the deal someone has signed up for you newsletter to get more information and not to be sold to. Get this into your head straight away. You have to provide information. Here’s [...]
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October 9, 2009
Email marketing is widely misunderstood and within Ireland it seems we don’t have a grasp of its potential and its pitfalls.
So let’s define email marketing. It’s a process of collecting visitors email address on your site and then sending them your marketing message. Or is it?
Frankly if that’s the attitude you have it’s the wrong [...]
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