Ebits.ie

How are people finding your site?

It’s something very few business owners I have talked to actually know and understand. You see as a business owner you might think that people find your site by your company name, however they might be typing in product names, service names or none of the above!

The first thing you should do is check your website log files. If you’re unsure how to do this either contact the person who set up your website or the hosting company you deal with. This is essential as your log files will tell you no end of information including:

• how many people visited your site?
• where they came from ie what sites or search engines
• what keywords they used to find your site
• what countries they are coming from

The important thing I want to focus on here in this post is the keywords. Let’s say for my business I see people are finding my site by typing in “what is seo” I could use this information to begin to write articles about the seo, explaining what it is and how it can be used.

I use the keywords they give me as the title of my article or page of content. This is basically feeding the search engines with relevent content to help you rank higher in the search engines.

Remember that the major search engines want relevent content, with your keywords mentioned but they want information that is natural and human like. If you “stuff” keywords all over the place within your content, the search engines will know that you are doing this and will not rank you or they may even penalise you.

A great tool I use is the Google Keyword Tool – (just google that phrase). This tool will allow you to see the monthly searches locally and globally for any keyword.  Using this information you can see if there is a market for your product.

For example if you want to sell red left handed widgets and there are 1000 searches in your country for this and 10,000 globally a month then this might be a product or service you should provide. However if there are only 2 searches a month, perhaps you might thinkg again…

Now go start your keyword research!