What is Double Optin?

Email Marketing – Using Double Optin If you’re going to ask people for their name and email address in order to join your list you need to make sure that your mailing list program is using double optin. This means that after the person signs up an email is automatically sent ...

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Email Marketing In Ireland

Email marketing is widely misunderstood and within Ireland it seems we don’t have a grasp of its potential and its pitfalls. So let’s define email marketing.  It’s a process of collecting visitors email address on your site and then sending them your marketing message. Or ...

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How Do Search Engines Work?

This is a question that a lot of people ask. The answer is no one knows the definitive answer. You see the likes of Google employ teams of matematicians to create the algorithms on how sites are indexed. This is their “secret sauce” so to speak so they do not reveal h...

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Keyword Research

How are people finding your site? It’s something very few business owners I have talked to actually know and understand. You see as a business owner you might think that people find your site by your company name, however they might be typing in product names, service names...

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SEO Tips – Top 5

Here are my 5 top tips for getting better rankings in the search engines 1) Keywords – discover the keywords your market use and then create pages based on those keywords 2) URLs – make sure you name your web pages in a search engine friendly manner – for exampl...

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